Suppliers complete the Webstore Discovery Checklist before site build begins
❏ Examples: shop.brand.com, buy.brand.com, and store.brand.com
❏ Use meaningful page titles and descriptions to help drive organic traffic.
❏ Example: Optimize a search for “Buy {Your Brand}” and direct it to your shop pages versus content pages
❏ Linking to content such as recipes may help drive interest, but always include a link to your shop page to drive purchases
Last updated 2 years ago