Merchandise

Selling merchandise or other non-alc items can serve various objectives.

Increase engagement through branded merchandise

❏ A consumer can purchase merchandise and bottles in a single, integrated checkout

❏ The customer only specifies payment information once, and Thirstie will route respective payments to fulfillment partners

❏ Multiple transactions will appear on the consumer’s credit card statement

Provide purchase options to consumers outside of legal coverage areas

❏ Thirstie supports the use case that allows a consumer to purchase only merchandise when alcohol delivery is not available in that location

❏ This configuration encourages consumers to buy bottles only versus merchandise. However, sometimes consumer conversion rate can be higher if they can buy both the bottle and merchandise.